This event is significant because it marks a return to competitive eating’s glory days, a time when the sport was a cultural phenomenon. The two titans of the sport, Chestnut and Kobayashi, dominated the scene in the past, captivating audiences with their incredible feats of strength and endurance. Their rivalry was legendary, with each competitor pushing the boundaries of human limits. The renewed interest in competitive eating is fueled by the rise of social media and the growing popularity of food-related content. Platforms like TikTok and Instagram have become breeding grounds for competitive eating challenges, with individuals showcasing their skills and pushing the limits of their own endurance.

But the truth is, it’s not about the hot dog contest at all. It’s about the WWE. The event is a massive marketing campaign for WWE’s upcoming move to Netflix. This is a strategic move by WWE to reach a wider audience and expand its reach. The event will feature a live-streamed event, showcasing the WWE’s biggest stars, including Roman Reigns, Becky Lynch, and John Cena. The event will also include a series of interviews and behind-the-scenes footage, giving viewers a glimpse into the world of WWE.