The company’s decision to introduce a vegan Nutella is a significant development in the food industry, as it signifies a growing trend towards plant-based alternatives. This move is expected to resonate with a growing number of consumers who are increasingly conscious of their dietary choices and environmental impact. Ferrero’s vegan Nutella will be made with plant-based ingredients, such as almond milk and coconut oil, and will be free from animal products. This new product will be marketed as a “delicious and healthy alternative” to the traditional Nutella.

This practice has been linked to deforestation, habitat loss, and biodiversity decline. Ferrero’s response to this criticism has been to commit to sourcing 100% sustainable palm oil by 2025. This commitment, while commendable, is not without its challenges.