This move comes as a response to growing consumer demand for plant-based alternatives, particularly among younger generations. The company has been actively exploring plant-based options for several years, with the launch of its vegan chocolate spread earlier this year. Ferrero’s decision to launch vegan Nutella is a significant step towards catering to the growing vegan and vegetarian population. It also reflects the broader trend of food companies adapting to changing consumer preferences and embracing plant-based alternatives. The company’s vegan Nutella will be available in a variety of formats, including jars, pouches, and even a ready-to-eat option.

This chain, however, has been criticized for being “too narrow” and “not comprehensive enough” to truly address the issue of deforestation. The company’s efforts to combat deforestation have been met with mixed reactions. Some critics argue that the company’s actions are insufficient and that the company should do more to address the root causes of deforestation.