Ferrero, known for its iconic chocolate products like Ferrero Rocher and Kinder, has been exploring alternative ingredients and production methods to cater to the growing demand for vegan products. The new vegan Nutella will be made with plant-based ingredients, including almond milk, cocoa powder, and sugar. It will be identical in taste and texture to the original Nutella, according to Ferrero. The company has been working on this project for several years, and it is expected to be a major success, given the rising popularity of veganism and plant-based diets.

This has led to concerns about deforestation, biodiversity loss, and the potential for human rights violations. Ferrero has responded to these criticisms by implementing various measures to address these concerns. These measures include sourcing palm oil from certified sustainable sources, promoting sustainable palm oil production, and engaging with stakeholders to address their concerns.